That is why it has remained unchanged since 1977, except for a slight modification to the palette. The bitten fruit is synonymous with Apple and the main element of its visual identity. This is a legendary trademark that made the manufacturer famous and made his products recognizable in different parts of the world. Font and ColorsĪll American corporation products, including the iPad and iPhone, are decorated with the famous apple emblem. But there is another motive: a return to the original version because Rob Janov made the logo exactly monochrome. This is done so that the catchy gamut does not distract attention from the main concept. In 1998, the founder of the company decided to switch to a new version of the logo – dark. On it is the inscription “APPLE COMPUTER CO.,” Which wraps around the logo. At the top and bottom of the monochrome logo is a wide ribbon with forked ends. He sits under a branchy crown, and a large apple hangs above it. It depicts a man with a book in his hands. The emblem of that period looks like an art picture in the shape of an elongated rectangle. Its logo, featuring a bitten apple, is recognized by millions of users worldwide. Apple is one of the largest suppliers of computers and mobile phones, including the iPhone. It is owned by the eponymous company from the United States, founded by Steve Jobs and his colleagues.
Therefore, several more options were subsequently proposed.Īpple – is a globally renowned brand associated with online services and consumer electronics. He portrayed Newton, on which a ripe fruit was about to fall in the form of “unexpected enlightenment.” The drawing was accepted and approved as branding, but it contained too many unnecessary details that distracted attention from the central element. Without bothering with work, Ronald Wayne combined two concepts: apple and development. Therefore, the emblem consisted of a scene where Isaac Newton sits under a tree, and an apple hangs above it, which, according to legend, will fall on his head, and then a brilliant idea will visit the scientist. The ideological inspirers are Steve Jobs and Ronald Wayne, who drew attention to a quote from Wordsworth. The logo of the American company appeared immediately in the year of its foundation.
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